- Simms Jenkins, CEO, BrightWave Marketing & Author of The New Inbox and The Truth About Email Marketing
Brian says: High Unsubscribe Rates – This depends on your style. Some people like to practice “repulsion marketing” (Howard Stern, for example) and attract ONLY very specific people. In this case, if you have a purposely offensive email and it gets a lot of unsubscribes, what you’re doing is repelling the people who won’t buy anyway, and attracting those who will. However if this is something you aren’t comfortable doing (it works like gangbusters but it’s not for everyone), look for emails with high unsubscribe rates and find out why that is.
Maybe a person will end up on my blog as a result of one of my emails and see one of the ads in the sidebar. There are multiple points of possible transactions that can stem from the newsletter, but again I find it particularly important to use the newsletter as a relationship builder – not the point of sale.
Email is amazing for driving sales, which you probably already know. 2. Click "Disable" in the list of options.
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Don’t place two links next to, or on top of one another. That way, the user won’t tap the wrong one by accident. As a brand owner going through this right now (appeared on Shark Tank, ripped off by dozens of US and non US operators) there are plenty of actionable bits in this piece. Most important IMO are the trademarks and copyrights which can be addressed administratively vs legally - with a patent you really need to sue but with copyright and trademark the platforms have decent systems in place that allow you to whack-a-mole infringers.Other tips: Register specific copyrights on web content, packaging and other owned core content. These can easily be filed pro se with the USPTO and entitle the registrant to file for statutory vs actual damages - that can be a big deal in some categories. File trademarks with Customs and border protection (CPB) - this can lead to import seizures of counterfeit product. Do the same with the Customs authority where your trademarks are filed. File WIPO versions of your trademarks (aka Madrid Protocol) - this is far less expensive than direct filing and provides similar protections Consider filing IP within China under Chinese law - this isn't particularly cheap but some companies have had more luck with domestic Chinese laws. Use the new Amazon Transparency program which individually labels units with an assigned code and prevents fakes from entering the Amazon system Lever platform tools (Amazon's Brand Registry, eBay VERO, Alibaba IPP) to control infringers Kevin WilliamsFounder, Brushhero
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Great material as usual Jeremy. Thanks for sharing some great content/tips. BY SOLUTION What autoresponder will you create first? Have you found one that converts well for you? Let us know in the comments below!
Join Mailing List I must say, this is an inspiring read. The second point about failure struck a cord within me because it is our persistence that really makes the difference.
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