Scott, glad to help. It’s a tricky process but once you master it the sky is the limit.
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Thanks Neil. What I’ve learnt from you over the months and years that I’ve been on your list is a consistent message over email, blog post and social share so I can vouch for its effectiveness as a consumer, I still love getting your stuff.
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So instead of sending one campaign to everyone, you should segment your lists and send relevant offers and content to each unique segment. Although it is mostly hands-off, an email autoresponder series is not something that you should create one day and then completely forget about the next. To get the best results, you should be monitoring the performance of your emails to identify areas that need improvement. Then, A/B test some changes in order to make those improvements.
Let me know how these tips work out for you. I am interested in hearing feedback! SHARES 1CoolThing
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