Beyond sending basic newsletters, the best email marketing services offer custom auto-responders which help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank you emails for recent purchases.
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The cost, however, is much higher than MailChimp or Aweber. For 2,500 contacts, you will pay $73/month for the Small Business plan and $149/month for the Enterprise version.
If your short-term subset group members clicked on the replay link but didn’t click on the provided link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment to meet with you.
You should have a defined goal for the autoresponder as a whole, as well as each individual email in the sequence. Your overall goal might be to nurture your leads toward making a purchase, but an individual email might have a goal to endear them to your company, position your product as a solution to a pain point, or educate leads on an industry topic.
We’re here when you need us. During your first month with MailChimp, we offer 24/7 support for free so that you can get the most out of your account. But don’t fret, support’s not just for new users.
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